This post at Zen Habits blog is certainly worth a read and I’m sure it has value for those interested in starting their own business. However, I would suggest that the freedom and value mentioned in the post can be applied equally well in a ‘traditional’ work environment. Why can’t you be your own boss, work for yourself, do what you want instead of what someone tells you to do in just about any workplace? Be your own boss of your career. Be ambitious and set goals that your boss can support. Doesn’t this mean you are doing what you want not what you’re told to do? If you don’t want to define the work and do it yourself (i.e., you have to be told), maybe you should look for another job.
Don’t get me wrong. I agree with and appreciate the points of the Zen Habits article. I just feel that the same ideas can be applied where you work today. In fact, I believe it is critical that traditional workers apply these concepts to help traditional companies innovate and thrive.